10 steps that’ll Make Your Contents better than Your Previous One’s

David Ndikom
6 min readJan 26, 2022

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As a writer, one of the biggest heartaches you'd face is creating good content, putting it out, and having no one view it.

Even the ones that seemed to be viewed just peeped through but paid no attention at all.

This could be heartbreaking and sincerely I sympathize with you but when you switch places with your reader for a minute when reading the next paragraph, you'd understand why.

Have you ever been to a website then after reading one or two lines or paragraphs, you lost interest and couldn't just go on with it?

Take back your seat.

This is exactly what you do to your readers!

You can't give them boring content and expect them to read on. You've got to captivate and spellbind them.

You can cast spells on your readers through your writings. You can hook them to the extent that nothing else matters in the world to them if only you can just make your writing sexy and irresistible.

I'm about to show you a few secrets that will make your content irresistible.

Great writers like Neil Patel use these secrets to generate traffic to their websites.

Here are 10 magical steps that will make your writing sexy and irresistible to your audience.

#1: Topic Research

Random contents are not news.

People are looking for what will engage them every day and random content doesn't but rather news.

Read the first paragraph on this point again.

Your content must be telling your readers something new.

You are either answering a question or solving a problem in your reader's mind. Not all information or news can be reported. This is why Journalists filter the newsworthy ones and publish them.

Some factors of newsworthy news are timeliness, impacts on the audience, and prominence.

This explains why you can't just write on anything but rather take topic research as your first approach.

You'd have an idea or keyword you want to work on already. Researching further on the topics helps you discover the specific problems your audience face and constantly search on Google.

#2: Create an Outline

After researching your topic idea, you'd need to outline.

The outline you make is the order you'd follow when writing your article.

This outline makes your work coherent and helps you flow without getting stuck in between.

Your outline is a rough sketch of what you're going to write and how you're going to write it.

#3: Research Facts and Statistics

Facts and statistics are important factors that make your work look genuine, relatable, and trustworthy.

There are a lot of lies on the internet today but when you quote relevant authorities your readers believe you more because facts don't lie.

Gather facts by quoting what authorities have said on the topic. For example, you believed me more when I told you Neil Patel used these secrets. How much more when I show you proof.

Do you see that?

Audiences tend to believe posts that have facts, authorities, and statistics in them than any random posts and a good way to gather your facts is by using Google or checking what authorities have said on their Social Media handle.

#4: A Good Headline

This might not be fixed but you can create your headline at the beginning, during, or end of your writing but, more importantly, your article must have a good headline.

Let's juggle your memory a bit.

Remember the last time you went to a clothing store and tried buying some clothes? Did you notice there were some clothes you didn't bother approaching talk less of checking it out?

Why?

Because you were either not interested or they didn't suit your taste.

You didn't bother going near the tuxedo section because you only wanted casual wear.

Even while in the casual section, you considered some clothes over others because they stood out and pressed a button inside of you.

The same rule applies to your headlines.

A headline is a gateway to any blog post. It must be catchy enough to make your audience jump in. The audience only reads posts that draw their attention or teach them something.

You have only a few seconds to decide whether the audience will read your post or not. Therefore, be creative with your headline. Let it hypnotize the mind of your audience.

#5: Conduct Keyword Research

Using the right Keyword in your headline will help your page rank well on SERP.

This will open you to more traffic.

The essence of keyword research is to help you to use the exact words your audience will use when searching for that same topic on Google.

Before making a headline, ensure you have the right keywords and those keywords fit into the sentence perfectly.

#6: Have a Good Intro

Having a good introduction is as important as your headline.

Your headline makes your audience interested but your introduction makes them stay.

Remember backing away from some posts without even reading through? Notice they had good headlines that drew your attention but you just couldn't read on after 3 to 4 sentences. It's all down to having a bad intro.

Intros can pin readers down.

If your intro acknowledges the challenge of your readers and guarantees the solution to their problem, they'd read on.

No matter how good your content is, if your intro sucks, your readers will back out.

Don't gamble with your intro.

#7: The Content of the Article

Your headline is the gateway and the body is the spine.

Contents are written because questions need to be answered and problems need to be solved. Never put content out there if you don't have anything to offer.

Your article should be able to address those two issues.

When creating your content ensure you narrow your article's focus into a single clear idea from headline to conclusion.

A broad article with no focus will mean your reader will get bored due to its length and will lack the ability to address the questions people are asking.

If there are enough tasks done on that topic you can do something different and creative. You can produce a new structure of the posts e.g Ultimate Guide, Infographics, etc.

Just ensure you’re solving problems and presenting ideas in new ways or forms.

#8: Remove Boredom

If your reader is bored when reading your content they'd lose interest easily.

You can remove boredom by adding a little bit of humor if your topic permits.

Adding images for visual representation.

Exploring psychological tricks that encourage them to read on and cutting out flabby words.

#9: Conclusion

Your conclusion is the summary or endpoint of your work.

It should have a call to action.

This is when you bring your audience in by engaging them to like your page, comment, or share the post.

You can also tell them to subscribe to an email or read another post relating to the topic.

#10: Proofread

Grammatical errors are one of the greatest turns off in a blog post.

Ensure you proofread your works or even get tools like Grammarly Premium and other proofreading tools etc.

This will help in correcting your grammar and also make your work presentable.

Read your work over and over again to remove irrelevant sentences and weak words that are not relevant to the article.

Bottom Line

When you begin to come out of your writer-centric view to reader-centric view you'd begin to write better. You'd begin to see what only readers can see.

Readers are not looking for what you want but want they want, they only need a good writer that can express their wants.

So when next you're writing, put your audience into consideration.

These ten steps will help you produce better results.

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David Ndikom
David Ndikom

Written by David Ndikom

I'm a Content Writer that majors in: SEO, Guest Blogging, Article Writing, Copywriting and Freelance writing.

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